Founder
PRIYA DUA, APR
Priya has 20 years of experience in PR, Corporate Communications and Marketing with an emphasis in B2B technology (real estate, telecom, security, finance, manufacturing, power and energy, medtech, biotech, digital health and more) and experience in B2C (mobile, interior design, entertainment, sports, philanthropy, and fashion).
Her work spans Fortune 500 corporations to niche boutique agencies, with strong capabilities in external and internal communications, full-circle strategic planning, campaign development and execution, and content development.
3 Reasons Why You Should Write a Guest Post
Craft Catchy Content.
Once you’ve found a few venues to pitch, figure out what you want to say.
Don’t be afraid to tell it like it is,” says Priya Dua, CEO of ARKIVE PR. “Leaning into declarative statements and calls to action to establish a true sense of authority. Additionally, from a creative standpoint, don’t be shy about embracing drama or crafting a guest post relevant to breaking news. Evergreen content is important, but it isn’t as engaging as content that speaks to the present moment. For most of my clients, I create one guest post per week, but I can craft up to eight per month for others. In the B2B space where I do a great deal of my work, these posts lean into thought leadership, which is crucial in the eyes of key decision-makers.”
THE BUSINESS ROUNDUP WITH MELISSA BILL
In this episode of The Business RoundUp we take an inside look into the evolving world of public relations with Priya Dua, CEO of ARKIVE PR.
Dua offers insight into the various transformations taking place in the media industry over the past 10 years, plus:
The historical landscape of Public Relations
The sometimes-cutthroat quality of the industry and mean girl approach that hinders professional growth.
The increasing importance of soft skills and the building of client trust and relationships.
Industry changes including the rise of AI.
Join us for this enlightening conversation and learn how we can forge positive changes within the industry.